SME clients evaluation of audit quality : the roles of auditors' communication effectiveness, rapport and social capital
Year of publication: |
2024
|
---|---|
Authors: | Naruanard Sarapaivanich ; Erboon Ekasingh ; Jomjai Sampet ; Patterson, Paul G. |
Published in: |
Journal of accounting in emerging economies : JAEE. - Bingley : Emerald, ISSN 2042-1176, ZDB-ID 2589598-9. - Vol. 14.2024, 2, p. 373-395
|
Subject: | Audit quality | Communication effectiveness | Loyalty | Rapport | Social cognitive capital | Dienstleistungsqualität | Service quality | Wirtschaftsprüfung | Financial audit | Sozialkapital | Social capital | KMU | SME | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Qualitätsmanagement | Quality management |
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