SME foreign market entry mode choice and foreign venture performance : the moderating effect of international experience and product adaptation
Lina Hollender, Florian B. Zapkau, Christian Schwens
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Hollender, Lina ; Zapkau, Florian ; Schwens, Christian |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 26.2017, 2, p. 250-263
|
| Subject: | SMEs | Entry mode choice | International experience | Product adaptation | Performance | Internationaler Markteintritt | International market entry | KMU | SME | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2016.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011710922