SMEs and artificial intelligence (AI) : antecedents and consequences of AI-based B2B practices
Abdullah M. Baabdullah, Ali Abdallah Alalwan, Emma Louise Slade, Ramakrishnan Raman, Khalaf Fakhri Khatatneh
| Year of publication: |
2021
|
|---|---|
| Authors: | Baabdullah, Abdullah Mohammed ; Alalwan, Ali Abdallah ; Slade, Emma Louise ; Ramanathan, Ramakrishnan ; Khatatneh, Khalaf Fakhri |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 255-270
|
| Subject: | AI | AI enablers | AI readiness | B2B | Customer AI-based interaction | SMEs | KMU | SME | Künstliche Intelligenz | Artificial intelligence | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206363