SMEs' Choice of Foreign Market Entry Mode: A Normative Approach

This paper develops a quantitative model for the entry mode choice of small and medium sized enterprises. Based on this model, we deduce several qualitative and quantitative propositions for decision makers, both in the companies concerned and in economic policy. In addition, we contrast our model and results with those of prior relevant works.

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Year of publication:	2004
Authors:	Decker, Reinhold ; Zhao, Xuemin
Published in:	International Journal of Business and Economics. - College of Business, ISSN 1607-0704. - Vol. 3.2004, 3, p. 181-200
Publisher:	College of Business
Subject:	foreign market entry mode choice \| international marketing \| quantitative model \| small and medium sized enterprises

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	M21 - Business Economics ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010837260