SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES

Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment analyzability and organizational intrusiveness.

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Year of publication:	2006
Authors:	CRISTACHE, Nicoleta
Published in:	Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. 4.2006, 1, p. 101-106
Publisher:	Facultatea de Economie şi Administrarea Afacerilor
Subject:	marketing communication \| European integration \| SME management

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M30 - Marketing and Advertising. General
Source:	RePEc - Research Papers in Economics

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