Smile or not smile : the effect of virtual influencers' emotional expression on brand authenticity, purchase intention and follow intention
Kan Jiang, Meilian Qin, Dejun Deng, Dailan Zhou
| Year of publication: |
2025
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|---|---|
| Authors: | Jiang, Kan ; Qin, Meilian ; Deng, Dejun ; Zhou, Dailan |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 2, p. 962-981
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| Subject: | empathy | emotional contagion | brand authenticity | brand stereotypes | VI emotional expression | Emotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2451 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015334510