Smiling AI agents : how anthropomorphism and broad smiles increase charitable giving
Tae Hyun Baek, Marat Bakpayev, Sukki Yoon and Seeun Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Baek, Tae Hyun ; Bakpayev, Marat ; Yoon, Sukki ; Kim, Seeun |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 5, p. 850-867
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| Subject: | anthropomorphism | artificial intelligence | charitable behavior | psychological closeness | smiling | Fundraising | Künstliche Intelligenz | Artificial intelligence | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Optionspreistheorie | Option pricing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.2011654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209444