SMS advertising in India : is TAM a robust model for explaining intention?
Hemant Bamoriya; Rajendra Singh
| Year of publication: |
2012
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|---|---|
| Authors: | Bamoriya, Hemant ; Singh, Rajendra |
| Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 26285502. - Vol. 3.2012, 1, p. 89-101
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010148134