Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Hung-Chang Chiu; Anurag Pant; Yi-Ching Hiesh; Monle Lee; Yi-Ting Hsioa ...
| Year of publication: |
2014
|
|---|---|
| Authors: | Chiu, Hung-chang ; Pant, Anurag ; Hiesh, Yi-ching ; Lee, Monle ; Hsioa, Yi-ting |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1255-1273
|
| Subject: | Word of mouth | Blog | Involvement | E-mail | Viral marketing | Virales Marketing | Online-Marketing | Internet marketing | E-Mail | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Kommunikation | Communication | Internet | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414789