Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
Anup Krishnamurthy, and G. Shainesh
| Year of publication: |
2017
|
|---|---|
| Authors: | Krishnamurthy, Anup ; Shainesh, G. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 6, p. 662-675
|
| Subject: | Satisfaction | Behavioral intentions | Telecommunications | Cross-buying | Cross-selling | Subscription services | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Telekommunikation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-05-2015-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801652