So distant, yet useful : the impact of distal stories on customers' service expectations
Na Young Lee, Stephanie M. Noble, Alex R. Zablah
| Year of publication: |
2020
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|---|---|
| Authors: | Lee, Na Young ; Noble, Stephanie M. ; Zablah, Alex R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 230-242
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| Subject: | Construal level theory | Customer review | Narrative transportation | Psychological distance | Services marketing | Storytelling | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230473