Social and emotional influences in family decision making by use of the key informant model
Year of publication: |
2015
|
---|---|
Authors: | Xie, Chunyan ; Bagozzi, Richard P. ; Østli, Jens |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 3, p. 113-125
|
Subject: | Family decision making | key informant model | anticipated emotions | subjective norms | social identity | we-intentions | Emotion | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Familie | Family | Familienökonomik | Family economics |
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