Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
edited by Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana R. Hewege, M.S. Balaji, Weng Marc Lim
| Year of publication: |
2022
|
|---|---|
| Other Persons: | Bhattacharyya, Jishnu (ed.) ; Dash, Manoj Kumar (ed.) ; Hewege, Chandana (ed.) ; Balaji, M. S. (ed.) ; Lim, Weng Marc (ed.) |
| Publisher: |
Boca Raton, FL : Routledge |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
| Published items: |
36 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-000-40802-7 ; 1-000-40802-7 ; 978-1-003-18818-6 ; 1-003-18818-4 ; 978-1-000-40803-4 ; 1-000-40803-5 ; 0-367-55363-5 ; 978-0-367-55363-0 |
| Other identifiers: | 10.4324/9781003188186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176532