Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Masayuki Yoshida, Brian S. Gordon, Jeffrey D. James
| Year of publication: |
2021
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|---|---|
| Authors: | Yoshida, Masayuki ; Gordon, Brian S. ; James, Jeffrey D. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 5, p. 481-494
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| Subject: | Social capital | Consumer happiness | Consumer-brand identification | Organizational identification | Consumer loyalty | Sozialkapital | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00240-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601199