Social capital in QQ China : impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
Year of publication: |
2013
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Authors: | Huang, Ran ; Kim, HaeJung ; Kim, Jiyoung |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 292-316
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Subject: | Sozialkapital | Social capital | Informationsverhalten | Information behaviour | Social Web | Social web | Wissenstransfer | Knowledge transfer | Strukturgleichungsmodell | Structural equation model | China |
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