Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising
Vanessa Ratten
| Year of publication: |
2015
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|---|---|
| Authors: | Ratten, Vanessa |
| Published in: |
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation. - Cham : Springer, ISBN 978-3-319-14522-8. - 2015, p. 43-56
|
| Subject: | Cloud Computing | Cloud computing | Technischer Fortschritt | Technological change | Social Web | Social web | Datenschutz | Data protection | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Lernpsychologie | Learning psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011301932