Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention
Sin-Er Chong, Siew-Imm Ng, Norazlyn Kamal Basha and Xin-Jean Lim
| Year of publication: |
2024
|
|---|---|
| Authors: | Chong, Sin-Er ; Ng, Siew Imm ; Norazlyn Kamal Basha ; Lim, Xin Jean |
| Subject: | Continuance intention | Flow Theory | Haptic imagery | Immersion | Interactive commerce enhancements | PLS-SEM | Social commerce | Social presence | Uses and Gratifications Theory | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Mobile Business | Mobile business | Web 2.0-Technologien | Web 2.0 technologies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2024-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062985