Social commerce optimization: an integrated framework for consumer behavior in social media
Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora and Jennifer J. Edmonds
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Sanni, Saidat Abidemi ; Leemoon, Brian ; Arora, Anshu ; Edmonds, Jennifer J. |
| Published in: |
Global business value innovations : building innovation capabilities for business strategies. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-77928-7. - 2018, p. 17-33
|
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-77929-4_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011864603