Social commerce users' optimal experience : stimuli, response and culture
Year of publication: |
2019
|
---|---|
Authors: | Herrando, Carolina ; Jiménez Martínez, Julio ; Martín de Hoyos, María José |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 20.2019, 4, p. 199-218
|
Subject: | Cross-cultural | Social commerce flow state | User experience | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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