Social comparison of luxury fashion brands : impact of ostentation and media habits
Preeti Tak, Ashish Pareek and Bikramjit Rishi
| Year of publication: |
February 2017
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|---|---|
| Authors: | Tak, Preeti ; Pareek, Ashish ; Rishi, Bikramjit |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 16.2017, 1, p. 29-46
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| Subject: | Mode | Fashion | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751004