Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
| Year of publication: |
2012
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|---|---|
| Authors: | van Noort, Guda ; Antheunis, Marjolijn L. ; van Reijmersdal, Eva A. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 1 (1.2.), p. 39-54
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