Social Desirability Bias: A Neglected Aspect of Validity Testing
| Year of publication: |
2000
|
|---|---|
| Authors: | King, Maryon F. ; Bruner, Gordon C. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 17.2000, 2, p. 79-104
|