SOCIAL ENTERPRISE - Getting Real About Virtual Commerce - So far, e-commerce has relied more on experimentation than on strategy. But that's ending. Learn the new competitive realities of e-commerce and successful strategies for the Web
Year of publication: |
1999
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Authors: | Evans, Philip ; Wurster, Thomas S. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 77.1999, 6, p. 84-98
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