Social interactions in customer churn decisions : the impact of relationship directionality
Michael Haenlein
| Year of publication: |
2013
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|---|---|
| Authors: | Haenlein, Michael |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 3, p. 236-248
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| Subject: | Customer retention | Social networks | Directed network | Undirected network | Stratified Cox Proportional Hazards model | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Unternehmensnetzwerk | Business network | Netzwerk | Network | Theorie | Theory | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009779989