Social judgment : assimilation and contrast effects in communication and attitude change
Muzafer Sherif and Carl I. Hovland
| Year of publication: |
1965 ; 2. print.
|
|---|---|
| Authors: | Sherif, Muzafer ; Hovland, Carl Iver |
| Publisher: |
New Haven, Conn. [u.a.] : Yale Univ. Press |
| Subject: | Psyche | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Soziales Urteil |
| Extent: | XII, 218 S. graph. Darst. |
|---|---|
| Series: | Yale studies in attitude and communication. - New Haven, Conn. : Yale Univ. Press, ZDB-ID 2004108-1. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 209-218 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013430270