Social learning? Conformity? Or comparison? : an empirical study on the impact of peer effects on Chinese seniors' intention to purchase travel insurance
Yang Kai, Kang Zhujun, Chen Zhijie, Sun Xiaoting, Tang Wanyue
| Year of publication: |
2021
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|---|---|
| Authors: | Kai, Yang ; Zhujun, Kang ; Zhijie, Chen ; Xiaoting, Sun ; Wanyue, Tang |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 38.2021, p. 1-13
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| Subject: | Comparison | Conformity | Peer effects | Social learning | Travel insurance | Soziale Gruppe | Social group | China | Soziale Beziehungen | Social relations | Lernen | Learning | Vergleich | Experiment | Versicherung | Insurance | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Soziale Norm | Social norm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2021.100809 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591897