Social learning in networks of friends versus strangers
Year of publication: |
2015
|
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Authors: | Zhang, Jurui ; Liu, Yong ; Chen, Yubo |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 573-589
|
Subject: | social learning | social interaction | social networks | social media | cascade | observational learning | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Social Web | Social web | Lernprozess | Learning process | Lernen | Learning | Soziales Verhalten | Social behaviour | Theorie | Theory |
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