Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka
S. Gurunathasivam, G. D. Samarasinghe, G. N. Kuruppu
| Year of publication: |
2023
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|---|---|
| Authors: | Gurunathasivam, S. ; Samarasinghe, G. D. ; Kuruppu, G. N. |
| Published in: |
Vidyodaya journal of management : VJM. - Nugegoda, Sri Lanka : Faculty of Management Studies and Commerce, University of Sri Jayewardeneprua, ISSN 2448-9352, ZDB-ID 3149075-X. - Vol. 9.2023, 2, p. 109-137
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| Subject: | Customer Relationship Management (CRM) | Customer Relationship Orientation (CRO) | Customer Relationship Performance | Social Customer Relationship Management (Social CRM) capabilities | Social media technology | Fast-food industry | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Sri Lanka | Lieferantenmanagement | Supplier relationship management | Schnellgastronomie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31357/vjm.v9iII.6590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014384055