Social listening to create bespoke customer experiences : best practices for hospitality operators
Kathryn A. LaTour and Ana Brant
| Year of publication: |
2022
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|---|---|
| Authors: | LaTour, Kathryn A. ; Brant, Ana |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 3, p. 320-333
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| Subject: | delighting customers | experience management | luxury | personalization | social listening | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Online-Marketing | Internet marketing | Gastgewerbe | Hospitality industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965521993087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013387198