Social marketing and social influences: Using social ecology as a theoretical framework
| Year of publication: |
2010
|
|---|---|
| Authors: | Collins, Katie ; Tapp, Alan ; Pressley, Ashley |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 13, p. 1181-1201
|