Social Marketing : erfolgreiche Marketingkonzepte für Non-Profit-Organisationen
Klaus Koziol; Waldemar Pförtsch; Steffen Heil; Kathrin Albrecht. Hrsg. vom Institut für Social Marketing
| Year of publication: |
2006
|
|---|---|
| Authors: | Koziol, Klaus ; Pförtsch, Waldemar A. ; Heil, Steffen ; Albrecht, Kathrin |
| Institutions: | Institut für Social Marketing <Stuttgart> (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Social Marketing | Social marketing | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Deutschland | Germany | Soziomarketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [socialnet.de] |
| Extent: | XII, 172 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 150 - 166 |
| ISBN: | 3-7910-2511-2 ; 978-3-7910-2511-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003320474