Social marketing framework for anti-littering behavior : an integrated serial mediation model
Ranjit Kaur and Jagwinder Singh
| Year of publication: |
2023
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|---|---|
| Authors: | Kaur, Ranjit ; Pandher, Jagwinder Singh |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 4, p. 528-553
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| Subject: | Anti-littering behavior | Behavior change | Health belief model | Integrated model | Social marketing | Theory of planned behavior | Social Marketing | Verhalten | Behaviour | Marketingtheorie | Marketing theory | Verbrauchereinstellung | Consumer attitudes | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-06-2022-0133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426710