Social media advertising value : the case of transitional economies in Southeast Asia
William Wan-Tien Dao; Angelina Nhat Hanh Le; Julian Ming-Sung Cheng and Der Chao Chen
| Year of publication: |
2014
|
|---|---|
| Authors: | Dao, William Wan-tien ; Le, Angelina Nhat Hanh ; Cheng, Julian Ming Sung ; Chen, Der Chao |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 271-294
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation | Vietnam | Viet Nam |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362915