Social media analytics : effective tools for building, interpreting, and using metrics
Marshall Sponder
| Year of publication: |
2012
|
|---|---|
| Authors: | Sponder, Marshall |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 316 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-176829-0 ; 0-07-176829-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009361388