Social media analytics : effective tools for building, intrepreting, and using metrics
Marshall Sponder
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Sponder, Marshall |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Betriebliche Kennzahl | Financial ratio | Soziale Software | Marketingforschung | Social Media | Soziales Netzwerk | Datenanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 316 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics. |
| ISBN: | 0-07-176829-7 ; 978-0-07-176829-0 ; 0-07-182449-9 ; 978-0-07-182449-1 ; 0-07-176862-0 ; 978-0-07-176862-7 |
| Classification: | Neue elektronische Medien ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009271957