Social Media Analytics Strategy : Using Data to Optimize Business Performance

by April Ursula Fox

Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics. .

MoreLess

Year of publication:	2022 ; 2nd ed. 2022.
Authors:	Fox, April Ursula
Publisher:	2022.: Berkeley, CA : Apress 2022.: Berkeley, CA : Imprint: Apress
Subject:	Social Media Marketing \| Digital Marketing \| Social Media Analytics \| Data Analytics \| Marketing \| Social Media Listening \| Social Media Monitoring \| Social Media Metrics \| Social Media Dashboard \| Social Media Reporting \| Social Media Strategy \| Social Media Data \| Social Media Network \| Social Media Performance \| Social Media Optimization \| Marketing Optimization \| Future of Social Media \| Professional Social Media \| Social Media Analysis \| Marketingmanagement \| Marketing management \| Social Web \| Social web \| Unternehmenserfolg \| Firm performance

Extent:	1 Online-Ressource (XIV, 317 p. 50 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4842-8306-6 ; 978-1-4842-8305-9 ; 978-1-4842-8307-3
Other identifiers:	10.1007/978-1-4842-8306-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013284764