Social media and sports marketing : examining the motivations and constraints of Twitter users
Chad Witkemper, Choong Hoon Lim, and Adia Waldburger
| Year of publication: |
2012
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|---|---|
| Authors: | Witkemper, Chad ; Lim, Choong Hoon ; Waldburger, Adia |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 3, p. 170-183
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| Subject: | Sportmarketing | Sports marketing | Social Web | Social web | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665736