Social media and the new product development during COVID-19 : an integrated model for SMEs
Sandip Rakshit, Sandeep Mondal, Nazrul Islam, Sajjad Jasimuddin, Zuopeng Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Rakshit, Sandip ; Mondal, Sandeep ; Islam, Nazrul ; Jasimuddin, Sajjad M. ; Zhang, Zuopeng |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 170.2021, p. 1-15
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| Subject: | Customer empathy | New product development | Small and medium-sized enterprises (SMEs) | Social media | Structural equation modeling | Social Web | Social web | KMU | SME | Produktentwicklung | Coronavirus | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120869 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012805230