Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Stephen P. Singaraju, Quan Anh Nguyen, Outi Niininen, Gillian Sullivan-Mort (LaTrobe Univiversity, Melbourne, Victoria, Australia)
| Year of publication: |
April 2016
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| Authors: | Singaraju, Stephen Pragasam ; Nguyen, Quan Anh ; Niininen, Outi ; Sullivan Mort, Gillian |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 44-55
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| Subject: | Interaction | Resource integration | Multi-stakeholder system | Social media platform | Value co-creation | B2B and B2C | Social Web | Social web | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Stakeholder | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.12.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011478716