Social media and value creation : the role of interaction satisfaction and interaction immersion
Mitchell Hamilton & Velitchka D. Kaltcheva & Andrew J. Rohm
| Year of publication: |
November 2016
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|---|---|
| Authors: | Hamilton, Mitchell ; Kaltcheva, Velitchka D. ; Rohm, Andrew J. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 36.2016, p. 121-133
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| Subject: | Brands | Brand strategy | Social media | Customer interactions | Online marketing | Customer value creation | Immersion | Online flow | Satisfaction | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Interaktive Medien | Interactive media | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616016