Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Bruno Schivinski, Daniela Langaro, Teresa Fernandes, Francisco Guzmán
| Year of publication: |
2020
|
|---|---|
| Authors: | Schivinski, Bruno ; Langaro, Daniela ; Fernandes, Teresa ; Guzman, Francisco |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 6, p. 645-661
|
| Subject: | Functional brand image | Hedonic brand image | Overall brand equity | Consumer brand engagement | COBRAs | AIRBNB | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00207-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304068