Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Benjamin Garner and Ashraf Mady
| Year of publication: |
2023
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|---|---|
| Authors: | Garner, Benjamin ; Mady, Ashraf |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 11, p. 2485-2504
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| Subject: | API | B2B | Branding | Marketing | Python | Supply chain | Sustainability | Twitter | Social Web | Social web | Markenführung | Brand management | Lieferkette | B-to-B-Marketing | Business-to-business marketing | Ernährungsindustrie | Food industry | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Nachhaltigkeit | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2022-0418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472003