Social media branding strategies of universities and colleges in Canada : a mixed-method approach investigating post characteristics and contents
Anh Mai To, Michael Mindzak, Narongsak Thongpapanl and Justin Mindzak
| Year of publication: |
2024
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|---|---|
| Authors: | To, Anh Mai ; Mindzak, Michael ; Thongpapanl, Narongsak ; Mindzak, Justin |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 946-966
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| Subject: | brand positioning | differentiation | engagement | Higher education | marketing communication | social media | Social Web | Social web | Hochschule | Higher education institution | Markenführung | Brand management | Kanada | Canada | Marketingmanagement | Marketing management | Studierende | Students | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2022.2139790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189781