Social media : communication strategies, engagement and future research directions
Rebecca Dolan, Jodie Conduit, John Fahy, Steve Goodman
| Year of publication: |
2017
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|---|---|
| Authors: | Dolan, Rebecca ; Conduit, Jodie ; Fahy, John ; Goodman, Steve |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 29.2017, 1, p. 2-19
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| Subject: | Marketing | Benchmarking | Social media | Facebook | Engagement | Facebook Insights | Communication strategies | Social media data | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-04-2016-0013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011704087