Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Mónica Veloso, Marco Ieva, and Mónica Gómez-Suárez
| Year of publication: |
2024
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|---|---|
| Authors: | Veloso, Mónica ; Ieva, Marco ; Gómez-Suárez, Mónica |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 33.2024, 1, p. 57-77
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| Subject: | congruence | content type | hotel | hotel experience | Management response | social media | Social Web | Social web | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Gastgewerbe | Hospitality industry | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2241041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014438602