Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness
Kleopatra Konstantoulaki, Ioannis Rizomyliotis, Yifei Cao and Ioannis Christodoulou
| Year of publication: |
2022
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|---|---|
| Authors: | Konstantoulaki, Kleopatra ; Rizomyliotis, Ioannis ; Cao, Yifei ; Christodoulou, Ioannis |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 3, p. 457-469
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| Subject: | Attitudes | Behavioural intention | Higher education | Mindfulness | Social media engagement | Theory of planned behaviour | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Hochschule | Higher education institution | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-07-2021-0081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384918