Social media engagement behaviour : a uses and gratifications perspective
Rebecca Dolan, Jodie Conduit, John Fahy and Steve Goodman
| Year of publication: |
June-July 2016
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|---|---|
| Authors: | Dolan, Rebecca ; Conduit, Jodie ; Fahy, John ; Goodman, Steve |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 3/4, p. 261-277
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| Subject: | social media engagement behaviour | social media content | uses and gratifications theory | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1095222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591971