Social media for identifying lead users? : insights into lead users' social media habits
Markus Ernst and Alexander Brem
| Year of publication: |
August 2017
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|---|---|
| Authors: | Ernst, Markus ; Brem, Alexander |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 14.2017, 4, p. 1750022-1-21
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| Subject: | Lead user | user innovation | open innovation | social media | Social Web | Social web | Kundenintegration | Customer integration | Open Innovation | Open innovation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219877017500225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746294