Social media for social change : a transformative consumer research perspective
Robert V. Kozinets, Frank-Martin Belsocial mediaz, and Pierre McDonagh
| Year of publication: |
2012
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|---|---|
| Authors: | Kozinets, Robert V. ; Belz, Frank ; McDonagh, Pierre |
| Published in: |
Transformative consumer research for personal and collective well-being. - New York, NY [u.a.] : Routledge, ISBN 1-84872-852-2. - 2012, p. 205-223
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| Subject: | Verbraucher | Consumers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260775