Social media? Get serious! Understanding the functional building blocks of social media
| Year of publication: |
2011
|
|---|---|
| Authors: | Kietzmann, Jan H. ; Hermkens, Kristopher ; McCarthy, Ian P. ; Silvestre, Bruno S. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 54.2011, 3, p. 241-252
|